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Description Summary
The MedicareNow List™ is a highly targeted, real-time database that delivers unparalleled access to active Medicare enrollees who are in the market for new healthcare options during the Annual Election Period (AEP). Built for precision and responsiveness, this file identifies seniors who are already enrolled in Medicare and actively evaluating their plan choices, making them exceptionally receptive to outreach from health plan providers, licensed brokers, and healthcare marketers. The combination of up-to-the minute updates and rich profiling ensures that campaigns reach motivated, opportunity-rich seniors at the exact moment they are considering switching or upgrading their coverage. By aligning data accuracy with consumer intent, the MedicareNow List™ empowers brands and agents to optimize outreach, improve engagement, and maximize enrollment outcomes across direct mail, digital, and multichannel marketing strategies.
How Our Data Is Compiled
The MedicareNow List™ is built using a multi-layered data collection process that ensures accuracy, compliance, and real-time relevance. Records are sourced from a combination of verified Medicare enrollment activity, self-reported information, optin healthcare inquiries, and survey participation, along with transactional data tied to senior-focused products and services. Each record is enhanced with demographic and lifestyle attributes such as geography, age, income, and prior plan history to provide a precise targeting framework. To further guarantee deliverability and reliability, all data is processed through NCOA (National Change of Address) and CASS certification, ensuring postal accuracy, up-to-date addresses, and full compliance with industry standards. This rigorous approach ensures that marketers are working with a file that is fresh, highly responsive, and aligned with the needs of seniors actively evaluating their Medicare options.
Consider The Facts
• Women consistently make up about 54–55% of Medicare beneficiaries.
• Medicare enrollment climbed from 55.2 million in 2013 to 68.3 million in 2022.
Recommended Usage
The MedicareNow List™ is best suited for Medicare Advantage providers, supplemental insurance carriers, licensed agents, and healthcare marketers looking to connect with seniors ready to compare, switch, and enroll in new plans.
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