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Description Summary
EcoSmart Professionals™ is your gateway to a premium audience of high-income, environmentally conscious consumers who combine career success with a commitment to sustainable living. These professionals, typically aged 30–50, are college-educated, earn between $80,000 and $150,000 annually, and own modern or recently renovated homes in metropolitan or eco-conscious communities. They are early adopters of green technologies such as hybrid and electric vehicles, solar energy systems, and energy-efficient home upgrades. Passionate about sustainability, they follow environmental trends, contribute to eco-focused causes, and actively seek out products, services, and brands that align with their values. With selections available by age, income, home value, lifestyle interests, purchasing behavior, and geography, EcoSmart Professionals™ offers targeted access to an influential consumer base that is willing to invest in innovative solutions that benefit both their lifestyle and the planet.
How Our Data Is Compiled
The EcoSmart Professionals™ database is compiled from a combination of selfreported demographic and lifestyle surveys, transactional purchase histories related to green products and services, property and home improvement records, and professional affiliation lists. Additional insights come from engagement with sustainability-focused organizations, renewable energy programs, environmental publications, and eco-conscious retail purchases. Proprietary data sources and partnerships ensure accuracy and depth, while CASS certification and National Change of Address (NCOA) processing guarantee deliverability and address integrity.
Consider The Facts
• Spend an average of $2,500+ annually on eco-friendly consumer goods and services.
• 55% donate to environmental nonprofits or participate in sustainability-related events.
Recommended Usage
EcoSmart Professionals™ is ideal for marketers promoting renewable energy plans, home solar and battery systems, electric vehicles and EV chargers, energy-efficient appliances, eco-friendly home improvement products, sustainable travel packages, and green financial services.
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