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Description Summary
Suburban Savers™ connects you with budget-conscious families living in comfortable suburban neighborhoods across the U.S. These homeowners, typically aged 35–55, are married with children, own mid-sized single-family homes, and have household incomes between $60,000 and $100,000. Known for their smart shopping habits, they actively seek ways to reduce household expenses, from using coupon apps and loyalty programs to comparing service providers for the best deals. Motivated by lower monthly costs, bundled offers, seasonal promotions, and reward incentives, this segment responds well to brands that deliver both value and quality. With the ability to target by age, household income, home value, family composition, and geography, Suburban Savers™ gives marketers a proven audience for family-focused offers, budget-friendly services, and products that fit the balance of affordability and lifestyle comfort.
How Our Data Is Compiled
The Suburban Savers™ database is compiled from a mix of self-reported demographic and lifestyle surveys, transactional purchase histories, retail loyalty program participation, and property/homeownership records. Additional insights are drawn from coupon and deal platform engagement, online shopping behavior, and service provider switching activity. Data is sourced through proprietary consumer databases, retail partnerships, and targeted list providers, ensuring each record reflects authentic, budget-conscious buying behavior. All records are updated regularly, processed through CASS certification, and matched against the National Change of Address (NCOA) database to ensure deliverability and accuracy. This results in a high-quality, privacy-compliant file that gives marketers precision targeting for campaigns built on savings and value.
Consider The Facts
• Average of 3.2–3.8 people per household, with 65% having children under 18 at home.
• Typically spend an average of $8,500–$10,000 annually on groceries, household goods, and personal care items.
Recommended Usage
This audience is ideal for marketers promoting competitive energy plans, telecom and internet services, insurance products, retail offers, grocery and household goods, home improvement services, and family-oriented entertainment.
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