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Description Summary
Retiree Value Network™ connects you with a precisely targeted audience of budget-conscious seniors living on fixed incomes from Social Security, pensions, or retirement savings. These individuals, many of whom reside in single-family homes they’ve owned for years, maintain stable and predictable energy usage patterns and a steady lifestyle. With a strong focus on stretching their dollars without sacrificing comfort or quality of life, they are highly receptive to offers that deliver value, affordability, and reliability. This nationwide database reaches retirees who prioritize consistent services, cost savings, and trusted brands, making it an ideal channel for marketers offering products and services that improve quality of life while respecting their financial priorities.
How Our Data Is Compiled
The Retiree Value Network™ database is compiled using a blend of self-reported demographic data, consumer lifestyle surveys, transactional history, and property/ homeownership records. Additional sourcing comes from partnerships with senior-focused organizations, financial product opt-ins, and engagement with retirement-related offers and services. Every record is enhanced with age verification, geographic targeting, and income-level indicators to ensure precise segmentation. To maintain the highest deliverability and accuracy standards, the file is processed through CASS certification and matched against the National Change of Address (NCOA) database on a regular update cycle. The result is a high-integrity dataset designed for campaigns that require both precision and reliability.
Consider The Facts
• Average out-of-pocket healthcare expenses of $6,500+ annually.
• Median household income between $35,000–$55,000; majority live on fixed incomes from retirement sources.
Recommended Usage
This audience is ideal for marketing affordable energy plans, healthcare products, prescription savings programs, home maintenance services, financial services, insurance products, travel offers, and lifestyle goods aimed at seniors. The Retiree
Value Network™ is especially effective for direct mail, email, and multichannel outreach that emphasizes cost savings, dependable service, and clear value propositions
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