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Description Summary
Family Energy Advantage™ delivers targeted access to high-usage suburban households with exceptional potential for energy savings. These middle- to uppermiddle-income families reside in spacious single-family homes equipped with central air conditioning, multiple appliances, and often electric vehicle charging stations, resulting in utility bills that exceed national averages year-round. With peak summer cooling and winter heating costs adding to their expenses, these households are especially motivated to explore cost-saving solutions. This audience is primed for offers on discount energy plans, solar power installations, smart home energy management systems, home efficiency upgrades, and other budget-conscious products or services. With selections available by geography, homeownership status, household income, family size, and more, Family Energy Advantage™ connects you with large, active households ready to control their energy costs without compromising comfort.
How Our Data Is Compiled
The Family Energy Advantage™ database is compiled from a combination of selfreported lifestyle and household surveys, transactional history tied to energy usage and related purchases, property and utility records, and consumer data partnerships that identify high-energy-demand homes. Additional insights are drawn from home improvement and appliance purchase histories, as well as engagement with energy-saving programs and offers. Every record is processed through CASS certification and matched against the National Change of Address (NCOA) database to ensure deliverability and accuracy. The file is updated regularly to maintain the highest standards of quality.
Consider The Facts
• Average Monthly Utility Bill: $180–$250, with seasonal peaks reaching $350+ during extreme summer or winter months.
• Often 3–5+ person households, meaning higher year-round usage due to multiple occupants’ needs.
Recommended Usage
This database is ideal for marketers promoting energy-saving solutions, renewable energy systems, discount energy plans, HVAC services, home insulation, appliance upgrades, electric vehicle charging products, and smart home energy technology.
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