CPG Purchase Feed (SKU-Level) Email List

Aggregated, privacy-safe purchase data across grocery, household, and personal-care categories, derived from anonymized transaction and mobile signals. Designed for brand performance tracking, loyalty and frequency analysis, promotional planning, and competitive benchmarking.

SEGMENTS COUNTS THROUGH 12/22/2025
1,000 TOTAL UNIVERSE / BASE RATE $0.00/M
DESCRIPTION

 

Description:

Purchase events across grocery/household/personal-care categories, often via loyalty/POS data.

 

Value Proposition:

Segment buyers by category and brand, analyze frequency/loyalty, plan promotions and launches.

 

Underlying data sources:
It’s sourced from aggregated anonymized mobile and panel-based purchase datasets, combined with GSDSI’s proprietary enrichment and mapping layers (used across the Retail & Commerce vertical). GSDSI first-party behavioral and location-based datasets; proprietary enrichment systems.
 
Data collection methodology:
- Collect anonymized mobile and transaction-level signals related to store and brand interactions.
- Classify and aggregate consumer purchase patterns linked to CPG brands or SKUs.
- Clean and normalize data (deduplication, attribution checks).
- Map signals to brand or category entities using GSDSI’s proprietary normalization framework.
- Deliver aggregated results for analysis (e.g., brand performance, share of basket).
ORDERING INSTRUCTIONS
MARKET: BUSINESS AND CONSUMER
CHANNELS: Email List  
SOURCE: MULTI SOURCED, COMPILED LISTS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
SELECTS
BASKET & FREQUENCY SIGNALS   NO CHARGE
BRAND & PRODUCT CATEGORY   NO CHARGE
LOCATION / RETAIL CONTEXT   NO CHARGE
PURCHASE BEHAVIOR   NO CHARGE
RICE & SPEND METRICS   NO CHARGE
SKU / PRODUCT-LEVEL SIGNALS   NO CHARGE
ADDRESSING
KEY CODING  NOT AVAILABLE
51K-150K