Certificates of Deposit Customers Mailing List

"Buying" (Investing/Spending) Habits The "buying habits" of CD owners are centered on sound financial planning and risk aversion: Prioritizing Safety over High Returns: The primary motivation for owning a CD is the low-risk nature and the safety of FDIC insurance, rather than the potential for high returns typical of stock market investments. Saving for Specific Goals: Funds are often dedicated to specific, near-term financial goals with known timelines, such as a down payment on a home, a wedding, or a new car, where the money won't be needed for daily expenses. Long-Term/Retirement Planning: CDs are often incorporated into long-term financial planning and retirement strategies to provide a stable, predictable income stream and act as a financial safety net. Avoiding Spending Temptation: Locking money away for a fixed term helps savers avoid the temptation to spend it prematurely, ensuring funds are available when needed. Diversification: CDs are used as part of a diversified investment portfolio, balancing out riskier assets like stocks. Seeking Guaranteed Rates: Savers look for the most competitive interest rates and tend to lock in favorable rates when they are high, often using online banks which may offer better rates than traditional banks.

SEGMENTS

COUNTS THROUGH 01/30/2026

2,435,865

TOTAL UNIVERSE / BASE RATE

$80.00/M

202,988

MONTHLY HL

DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years. Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not. The resulting algorithm is applied to a dataset of only known buyers and responders. These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders. There are over 3,000 data sources that contribute information to this unique solution.

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #690461 or click here to place your request.
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10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 10,000 OR MORE ($5.00/M RUN CHARGE)
EXCHANGE IS NOT AVAILABLE
PLEASE INQUIRE ABOUT REUSE

POPULARITY:	98
MARKET:	CONSUMER
CHANNELS:
SOURCE:	RETAIL/POP, BUYERS, LIFESTYLE QUESTIONNAIRE, OPT-IN E-MAIL, AGENT SOLD, CONTINUITY/CLUB/BUYER, CATALOG, CASH BUYERS, SINGLE BUYERS, DIRECT RESPONSE, INTERNET/ON-LINE, CREDIT CARDS, GIFT BUYERS, MULTI SOURCED, MULTI-BUYERS, DIRECT MAIL SOLD
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	57% FEMALE 43% MALE