|
COUNTS THROUGH 10/28/2025 |
|
|
| 3,800,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 315,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
| 945,000 |
LAST 3 MONTHS |
+
$15.00/M
|
| 1,890,000 |
LAST 6 MONTHS |
+
$10.00/M
|
| 3,780,000 |
LAST 12 MONTHS |
|
|
|
|
Many women feel insecure if their closets are not full to overflowing. The Women’s Apparel Multi-buyers falls into this category. They love to shop and buy classic, trendy or seasonal clothing for themselves. This includes shopping for accessories (what outfit would be complete without them) and of course, shoes! Buying name brand or designer clothing helps these fashion savvy consumers feel a certain cache when others complement or take notice of what they are wearing.
The Women’s Apparel Multi-buyers consumers are known buyers and buy frequently! They enjoy having a closet full of clothes, shoes and purses not to mention belts and jewelry to pick from. A full closet insures the consumers here have something to wear to fit any occasion. They shop both by retail and catalog to find the right fit, style and color.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
95% FEMALE 5% MALE |
|
|
| AGE |
$5.00/M |
| ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| GEO |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| MATCHING EMAIL ADDRESS |
$40.00/M |
| MONTHLY HOTLINE |
$20.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|