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The Catalog Club Shoppers & Buyers use any means possible to shop with their catalog. Nothing will stop them from shopping for what they want. It could be an important necessity or just something frivolous! The beauty of shopping with a catalog is that it can fulfill that immediate compulsion to shop at that very moment. The Shoppers/Buyers here purchase a wide variety of merchandise. Depending on the target age group, you can predict what is being bought.
Ages 45 - 70 are buying apparel, home goods, for themselves and their family. Additional products such as video games, cosmetics, gym memberships and the like. Ages 35+ are getting married, trying to buy a home or move into their first apartment with their partners. They are buying home furnishings, home décor, home security systems, travelling before having a baby and more. And so it goes on. It’s important to consider the demographics of the buyer. We can assist you with defining the select and market that will best reach your target audience.
These buyers demographics range from ages 18-70, have an average income of $45,000, and all have active credit cards.
These consumers should find catalogs, catalog credit, coupons, retail / bank credit cards, coupons, magazines, and any other discount offer of interest
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