|
COUNTS THROUGH 10/28/2025 |
|
|
| 3,800,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 300,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
| 900,000 |
LAST 3 MONTHS |
+
$15.00/M
|
| 1,800,000 |
LAST 6 MONTHS |
+
$10.00/M
|
| 3,600,000 |
LAST 12 MONTHS |
|
|
|
|
What could be better than sitting at home reading your favorite apparel catalog? These buying consumers have a credit card ready, surfing the channels and are ready to buy! The ease of dialing-in and making a purchase of products you just have to have is much too tempting not to do it.
Decorating accents for both inside and out are now available by seasonal buyers. These consumers are aficionados when it comes to hanging lights or sprucing up inside their home. The latest products make it easy to make a home look like a wonderland for their most special holiday. The most popular products are for Easter, 4th of July, Christmas, Valentine’s day, Thanksgiving, Hanukkah, Spring Time gardening fun. You can now have your choice and pick by holiday purchases.
These consumers are also known to be more responsive to a new catalog credit offer. The average age range of these catalog buyers is 40-70 with an income of $40,000 or better. 70% of them purchase at least TWICE a month, which makes them the best candidates for new catalog offers. The consumers here are ideal prospects for various types of apparel and accessories.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
85% FEMALE 15% MALE |
|
|
| AGE |
$5.00/M |
| EMAIL ADDRESS |
$40.00/M |
| ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| GEO |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| MONTHLY HOTLINE |
$20.00/M |
| SEASONAL PURCHASES |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|