Infodepots' database of BMW Z Series Drivers and Owners enables marketers to reach 300,000 US adults who own or drive BMW Z roadsters (primarily Z4 models), demonstrating 82% recommendation rates and 70% repeat BMW buyer loyalty with high J.D. Power scores for fun/reliability. This database connects you with owners across G29 generation (2019-2025, 55%, 165K) current soft-top with ~1,067 H1 2025 sales (up 15% YoY) and manual M40i option, ~1,500 projected 2025 sales amid production end in 2026, E89 (2009-2016, 25%, 75K) retractable hardtop with twin-turbo shift and ~20K peak annual sales, and E85/E86 (2002-2008, 20%, 60K) first-generation roadster/coupe with 3.0L/3.2L inline-six, 70% manuals, and collector focus.
By leveraging this unique database, businesses can promote performance parts, manual transmission components (6MT available 2025), convertible accessories, M40i performance upgrades (40%, 120K, 382 hp inline-six/urban appeal), weekend driving experiences, detailing services, and specialty insurance tailored to owners with median household income of $150,000, 75% owned outright (225K), 35% owning 6-10 years (105K durable maintenance routine), and 60% using for weekend/recreational purposes (180K top-down drives/car meets).
This comprehensive marketing resource segments owners by trim packages: sDrive30i (50%, 150K) entry luxury with 65% RWD efficiency and 2.0L turbo (255 hp), M40i (40%, 120K) performance with 6MT available 2025, Other/Handschalter Edition (10%, 30K) limited manual variant enthusiast focus. Age distribution: 25-34 (25%, 75K) millennials with 60% M40i for style, 45-54 (25%, 75K, median age 48) balanced luxury, 35-44 (20%, 60K) balanced with 65% weekend cruisers, 55-64 (15%, 45K) pre-retirement comfort. Gender breakdown: males (80%, 240K) higher in M40i (85%) performance focus, females (20%, 60K) style/commuter sDrive30i. Income segmentation: $100K-$199,999 (40%, 120K, median $150K) core M40i, $200K+ (40%, 120K) premium full packages, $50K-$99,999 (15%, 45K) financing heavy base. Regional distribution: West (30%, 90K) coastal luxury/M40i popularity, South (25%, 75K) mild climate year-round use, Northeast (25%, 75K) urban/suburban seasonal top, Midwest (20%, 60K) reliability/production. Geographic patterns: urban (55%, 165K) city cruisers parking/tech, suburban (35%, 105K) daily haulers/weekend use, rural (10%, 30K) open roads/light mods. Primary uses: weekend/recreational (60%, 180K), daily commute (20%, 60K), fuel efficiency/comfort, performance/track (15%, 45K) M40i handling.
Infodepots' rigorous data verification process includes millions of monthly tele-verifications and email validations, ensuring compliance with privacy regulations and maintaining data integrity.
In addition to providing unique multi-channel databases, Infodepots offers data enhancement, SEO optimization, digital marketing, customer profiling, and 360° company profiles.
Please note: We offer direct marketers the ability to license complete multi-channel records (with all selections included) for a 12-month unlimited-use arrangement. Data can be used for postal, email, and outbound telemarketing campaigns. Contact Infodepots for details and pricing on this exclusive opportunity.
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