Infodepots' database of BMW M5 Drivers and Owners enables marketers to reach 125,000 US adults who own or drive this high-performance luxury sedan (all generations, including Competition, CS, and PHEV variants), demonstrating 82% recommendation rates and 70% repeat BMW buyer loyalty with high J.D. Power scores for refinement/reliability. This database connects you with owners across G90/G99 generation (2024-present, 25%, 31.25K) featuring PHEV 717 hp with ~5,000 2025 projection and Touring 50% of volume, F90 (2017-2023, 25%, 31.25K) with ~4,000 annual sales average hybrid precursor, F10 (2011-2016, 20%, 25K) turbo V8 with Competition Package growth, E60 (2005-2010, 15%, 18.75K) V10 supercharged enthusiast favorite, E39 (1998-2003, 10%, 12.5K) V8 reliability legends, and E28/E34 (1985-1995, 5%, 6.25K) classics with 70% manuals and collector focus.
By leveraging this unique database, businesses can promote performance parts, xDrive all-wheel drive services, track day events, CS track-focused upgrades (20%, 25K, lightweight), PHEV hybrid charging solutions (15%, 18.75K, 717 hp eco-performance), executive transportation, premium insurance, and maintenance programs tailored to owners with median household income of $250,000, 70% owned outright (87.5K), 35% owning 1-5 years (43.75K mid-cycle high satisfaction), and 50% using for daily commute (62.5K prioritizing fuel efficiency/safety suite).
This comprehensive marketing resource segments owners by trim packages: Base/Competition (60%, 75K) entry performance with 65% xDrive AWD and 4.4L twin-turbo V8, CS Club Sport (20%, 25K) track-focused lightweight upgrades, PHEV G90 (15%, 18.75K) 717 hp hybrid eco-performance, Other/CSL/special editions (5%, 6.25K) limited-run collectors. Age distribution: 45-54 (25%, 31.25K, median age 48) balanced luxury, 35-44 (20%, 25K) families with 65% daily commuters, 55-64 (20%, 25K) pre-retirement comfort priority, 65+ (15%, 18.75K) retirees reliability emphasis. Gender breakdown: males (80%, 100K) higher in CS (90%) performance focus, females (20%, 25K) family/commuter base trims. Income segmentation: $200K+ (55%, 68.75K) premium PHEV/CS dominant, $100K-$199,999 (30%, 37.5K, median $250K) core Competition, $50K-$99,999 (10%, 12.5K) financing heavy older generations. Regional distribution: West (30%, 37.5K) coastal luxury/Competition popularity, South/Northeast (25% each, 31.25K) family growth/winter xDrive, Midwest (20%, 25K) reliability/production. Geographic patterns: urban (60%, 75K) city executives parking/tech, suburban (35%, 43.75K) daily haulers with xDrive. Primary uses: daily commute (50%, 62.5K), performance/weekend (30%, 37.5K) track days/handling, business/leisure (15%, 18.75K) executive transport/comfort.
Infodepots' rigorous data verification process includes millions of monthly tele-verifications and email validations, ensuring compliance with privacy regulations and maintaining data integrity.
In addition to providing unique multi-channel databases, Infodepots offers data enhancement, SEO optimization, digital marketing, customer profiling, and 360° company profiles.
Please note: We offer direct marketers the ability to license complete multi-channel records (with all selections included) for a 12-month unlimited-use arrangement. Data can be used for postal, email, and outbound telemarketing campaigns. Contact Infodepots for details and pricing on this exclusive opportunity.
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