Infodepots' database of Cooking Enthusiasts enables marketers to reach 117 million US adults (45% of the population) who regularly cook at home with a passion for culinary activities, experimenting with recipes, and engaging with cooking content, driving $20.3 billion in kitchen tools market and $131 billion in specialty foods with average annual spend of $200-300 per enthusiast. This database connects you with 75% cooking 3+ times/week (women 8.7 meals/week, men 4.0 meals/week), with 44% trying social media-inspired recipes and 58% using online platforms for inspiration.
By leveraging this unique database, businesses can promote kitchen appliances, cooking tools (70% own advanced equipment, 58M annual buyers), specialty ingredients (55% buy regularly, 64M), recipe apps/content (60% use, 70M), meal kits (used by 20%), and cooking classes (15% participate, 17M) tailored to enthusiasts prioritizing health (68%) and sustainability (50% seek eco-friendly ingredients).
This comprehensive marketing resource segments enthusiasts by generation: Millennials (55%, 40M, highest engagement) leading recipe app use (60%), Gen Z (50%, 25M) being 30-40% more likely to experiment, Gen X (49%, 32M), and Boomers (27%, 20M) focusing on routine meals. Gender distribution shows women (64%, 75M) versus men (36%, 42M, up 20% since 2020), driven by social media. Income segmentation reveals high earners ($150K+, 45%, 35M) being 2x more likely to buy premium tools, mid-income ($75K-$150, 38%, 50M), and low-income (<$75K, 25%, 32M) engaging with budget recipes. Geographic distribution spans urban (77%, 90M) with diverse ingredient access versus rural (23%, 27M) relying on local markets. Market growth projects 4-5% expansion by 2030 at 5.4% CAGR, fueled by plant-based trends (up 15%) and social media influence.
Infodepots' rigorous data verification process includes millions of monthly tele-verifications and email validations, ensuring compliance with privacy regulations and maintaining data integrity.
In addition to providing unique multi-channel databases, Infodepots offers data enhancement, SEO optimization, digital marketing, customer profiling, and 360° company profiles.
Please note: We offer direct marketers the ability to license complete multi-channel records (with all selections included) for a 12-month unlimited-use arrangement. Data can be used for postal, email, and outbound telemarketing campaigns. Contact Infodepots for details and pricing on this exclusive opportunity.
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