Infodepots' database of Gourmet Cooking Enthusiasts enables marketers to reach 58 million US adults (22% of the population) who actively engage in advanced home cooking with premium ingredients, artisanal techniques, and experimental recipes, driving $131-157 billion in the US specialty/gourmet food market with average annual spend of $2,000-2,500 per enthusiast on ingredients and tools. This database connects you with consumers demonstrating 10+ gourmet cooking sessions monthly, with 68% citing "feeling sophisticated" as motivation and 44% trying social media gourmet trends.
By leveraging this unique database, businesses can promote premium ingredients, high-end kitchen tools, cooking classes (19% participate, $3.17B culinary tourism), gourmet cookbooks/apps (31% own/use, 18M users), specialty food subscriptions, and artisanal products tailored to enthusiasts with 85% owning high-end kitchen tools and 62% buying premium ingredients annually (36M).
This comprehensive marketing resource segments enthusiasts by generation: Millennials (35%, 25M) valuing sophistication, Gen Z (30%, 15M) leading experimentation, and 40% more likely to cook for social credibility, Gen X (18%, 12M), and Boomers (8%, 6M) with the lowest engagement. Gender distribution shows women (60%, 35M) cooking 8.7 meals/week versus men (40%, 23M, up 20% post-pandemic) at 4.0 meals/week. Income segmentation reveals high earners ($150K+, 45%, 25M) being 2x more likely to pursue gourmet, mid-income ($75K-$150, 38%, 22M), and low-income (<$75K, 17%, 11M), facing affordability barriers. Geographic distribution spans urban (78%, 45M) with specialty store access versus rural (22%, 13M) with limited availability. Market growth projects 5-7% expansion by 2030 at 6% CAGR, driven by AI recipe apps, sustainability (50% prioritize ethical sourcing), and plant-based gourmet (up 15%).
Infodepots' rigorous data verification process includes millions of monthly tele-verifications and email validations, ensuring compliance with privacy regulations and maintaining data integrity.
In addition to providing unique multi-channel databases, Infodepots offers data enhancement, SEO optimization, digital marketing, customer profiling, and 360° company profiles.
Please note: We offer direct marketers the ability to license complete multi-channel records (with all selections included) for a 12-month unlimited-use arrangement. Data can be used for postal, email, and outbound telemarketing campaigns. Contact Infodepots for details and pricing on this exclusive opportunity.
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