Infodepots' database of Consumer Electronics Buyers enables marketers to reach 195 million US adults (75% of the population) who purchased CE products in the past year, driving $152-210 billion in market revenue, with telephony/smartphones representing $62.6 billion (41%). This database connects you with consumers purchasing an average of 3.0 pieces per person across smartphones, laptops, TVs, audio equipment, wearables, and smart home products, with 70% buying online through platforms like Amazon (30% market share) and Best Buy (28-29%).
By leveraging this unique database, businesses can promote AI-integrated devices, 5G technology, smart home products, wearables, eco-friendly electronics (favored by 50-62% of buyers), and premium products to consumers with 68% willing to pay $500+ for quality items prioritizing quality (85%), ease/price (78%), and features (74%).
This comprehensive marketing resource segments buyers by generation: Millennials (37% purchase share, 72M) leading volume, Gen X (33%, 65M) showing stable engagement, Gen Z (19%, 37M, up 1.6 pp YoY) driving growth with peak purchases in November/December and July, and Boomers+ (11%, 21M) with lowest penetration. Product ownership as buyer indicators includes smartphones (89%, 231M, with 30-40% annual buyers/78-104M), laptops (66%, 172M, 20-30% buyers/52-78M), tablets (55%, 143M, 15-25% buyers/39-65M), smart TVs (56%, 146M, 10-20% buyers/26-52M), wearables (20%, 52M, growing 5-10% YoY), and smart speakers (22-31%, 57-81M). Geographic distribution shows urban (160M, 83-84% penetration) versus rural (35M, 60-65%) with access gaps. Market projections reach $261-369 billion by 2030 at 4.6-6.2% CAGR.
Infodepots' rigorous data verification process includes millions of monthly tele-verifications and email validations, ensuring compliance with privacy regulations and maintaining data integrity.
In addition to providing unique multi-channel databases, Infodepots offers data enhancement, SEO optimization, digital marketing, customer profiling, and 360° company profiles.
Please note: We offer direct marketers the ability to license complete multi-channel records (with all selections included) for a 12-month unlimited-use arrangement. Data can be used for postal, email, and outbound telemarketing campaigns. Contact Infodepots for details and pricing on this exclusive opportunity.
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