Infodepots' database of Home Office and Computing Product Buyers enables marketers to reach 88 million home office buyers (34% of US adults) and 78 million computing buyers (30% of adults) who purchased products in the past year. This database connects you with consumers driving $18.34 billion in home office furniture revenue (average spend $200-250 per buyer) and $38.94 billion in computing electronics (average $500-600 per unit), with 288 million total digital buyers representing 16.3% of total retail sales.
By leveraging this unique database, businesses can promote furniture, ergonomic equipment, computing devices, peripherals, remote work solutions, AI-powered technology, and e-commerce platforms tailored to buyers, with 66% using personal funds and 16% receiving company stipends for home office purchases.
This comprehensive marketing resource segments buyers by generation: Millennials (40% home office, 62M computing, 85% digital penetration) leading purchases with 41% buying chairs and 32% desks, Gen Z (34% home office, 45M computing, 90% of new digital buyers) driving growth, Gen X (32% home office, 55M computing, 80% penetration), and Baby Boomers (24% home office, 60M computing, 70% penetration). Product preferences show desks/chairs (27% each), standing desks (9%), with chairs up 75% and desks up 63% from 2020 trends. Computing shipments include notebooks (49M, 46%), tablets (39M, 36%), and desktops (18M, 17%). Geographic distribution spans urban (230M, 80% of digital buyers) versus rural (58M, 20%). Online revenue reached $50.8 billion (up 3.6% YoY), with 44% starting via search engines, 41% on retailer sites, and 58% influenced by social media.
Infodepots' rigorous data verification process includes millions of monthly tele-verifications and email validations, ensuring compliance with privacy regulations and maintaining data integrity.
In addition to providing unique multi-channel databases, Infodepots offers data enhancement, SEO optimization, digital marketing, customer profiling, and 360° company profiles.
Please note: We offer direct marketers the ability to license complete multi-channel records (with all selections included) for a 12-month unlimited-use arrangement. Data can be used for postal, email, and outbound telemarketing campaigns. Contact Infodepots for details and pricing on this exclusive opportunity.
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