Infodepots' database of Computer Users enables marketers to reach 202 million unique users who access the internet via desktop/laptop computers, representing 61.5% of online adults and 96.3% household penetration (130.3M households). This database connects you with 192.5 million adults (74%) owning desktops or laptops for work, education, and productivity, with users spending 2 hours 52 minutes daily on computers and conducting nearly 50% of e-commerce purchases via these devices.
By leveraging this unique database, businesses can promote software, productivity tools, remote work solutions, educational platforms, gaming hardware, e-commerce offerings, and B2B services tailored to users segmented by operating system preferences: Windows (54.38%, 110M), macOS (28.53%, 58M), ChromeOS (8.44%, 17M), and Linux (6.42%, 13M).
This comprehensive marketing resource segments users by age demographics: 18-29 years (95%, 95M) with highest adoption, 30-49 (85%, 85M) in prime working age, 50-64 (70%, 70M) in older working demographics, and 65+ (42%, 42M) seniors navigating the digital divide. Geographic distribution shows urban users (170M, 84% of urban internet users) versus rural (32M, 60%), with connectivity challenges. Gender breakdown among young adults reveals women (86%, 48M) slightly exceeding men (80%, 43M) in computer usage. Device access patterns show 53.6% use personal computers and 26.8% use employer-provided devices, with 86.8% also having cellular plans in multi-device environments. The database targets users essential for professional tasks, with near-saturation at 96-98% projected household ownership by 2030, while addressing the 2.8% (9.78M) remaining offline and 5 million households lacking computers, primarily in rural or low-income areas.
Infodepots' rigorous data verification process includes millions of monthly tele-verifications and email validations, ensuring compliance with privacy regulations and maintaining data integrity.
In addition to providing unique multi-channel databases, Infodepots offers data enhancement, SEO optimization, digital marketing, customer profiling, and 360° company profiles.
Please note: We offer direct marketers the ability to license complete multi-channel records (with all selections included) for a 12-month unlimited-use arrangement. Data can be used for postal, email, and outbound telemarketing campaigns. Contact Infodepots for details and pricing on this exclusive opportunity.
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