Infodepots' database of Community and Charity Supporters enables marketers to reach 200 million unique supporters (73% of US adults) who actively engage in philanthropy through monetary donations and formal volunteering. This database connects you with 189 million monetary donors averaging $813 annually (contributing to $610 billion total giving in 2025) and 77 million formal volunteers providing 4.99 billion hours valued at $167 billion, with 76% of donors also volunteering.
By leveraging this unique database, businesses can promote nonprofit partnerships, cause marketing campaigns, corporate social responsibility programs, volunteer platforms, fundraising tools, and charitable giving solutions tailored to supporters with a median income of $75,000 and strong engagement across digital channels (31% donate online, 18% volunteer virtually).
This comprehensive marketing resource segments supporters by the top 10 generosity states, including Utah (2.2M, 6.6% income donated), Maryland (4.1M, 32% volunteering), Georgia (7.1M), and Virginia (5.7M), with 35% concentrated in these regions. Demographics show age distribution spanning 25% Gen X (35-44), 22% Millennials (25-34), and 12% Gen Z (18-24) inspired by social media, gender breakdown of 67% female and 32% male, race/ethnicity including 60% White, 20% Hispanic/Latino, 13% Black/African American, and education levels with 55% holding Bachelor's degrees or higher. Income segmentation reveals 35% earning $50,000-$99,999 and 15% affluent donors ($200,000+), averaging $33,000 per donor. Top cause preferences include hunger/homelessness (15%), health/wellness (13%), religion (12%), and education (11%), with 85% preferring email communication and 81% attending events.
Infodepots' rigorous data verification process includes millions of monthly tele-verifications and email validations, ensuring compliance with privacy regulations and maintaining data integrity.
In addition to providing unique multi-channel databases, Infodepots offers data enhancement, SEO optimization, digital marketing, customer profiling, and 360° company profiles.
Please note: We offer direct marketers the ability to license complete multi-channel records (with all selections included) for a 12-month unlimited-use arrangement. Data can be used for postal, email, and outbound telemarketing campaigns. Contact Infodepots for details and pricing on this exclusive opportunity.
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