Infodepots' database of Community Living Households enables marketers to reach 18.5 million households (14% of total US households) representing 52 million adults living in shared or communal arrangements, including multigenerational households, co-living setups, and non-family shared living. This database connects you with households driven by affordability challenges, with 65% being cost-burdened (spending >30% income on housing) and 85% renting, versus the US average of 65% homeownership.
By leveraging this unique database, businesses can promote affordable housing solutions, household goods, shared economy services, bulk products, family-oriented offerings, and financial services tailored to households with an average size of 3.8 people (vs. the US 2.5) and a median income of $52,000.
This comprehensive marketing resource connects you to four primary household types: Multigenerational (52%, 9.62 million households, including 47% providing caregiving), Non-Family Shared (28%, 5.18 million, averaging 2.5 unrelated adults per household), Cohabiting Couples (15%, 2.78 million, 54% dual-employed), and Extended Family (5%, 925,000). The database segments by regional concentration with 60% in large metro areas (CA: 2.1M, NY: 1.4M, TX: 1.3M), age of householder (median 42 years, 32% aged 25-34), gender (55% female-headed), and race/ethnicity (28% Hispanic/Latino, 22% Black/African American, 35% White, 10% Asian). Income distribution spans 35% earning under $25,000 to 15% earning $75,000+, with 62% of households including children under 18.
Infodepots' rigorous data verification process includes millions of monthly tele-verifications and email validations, ensuring compliance with privacy regulations and maintaining data integrity.
In addition to providing unique multi-channel databases, Infodepots offers data enhancement, SEO optimization, digital marketing, customer profiling, and 360° company profiles.
Please note: We offer direct marketers the ability to license complete multi-channel records (with all selections included) for a 12-month unlimited-use arrangement. Data can be used for postal, email, and outbound telemarketing campaigns. Contact Infodepots for details and pricing on this exclusive opportunity.
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