Home Warranty Purchasers Mailing List

A home warranty purchaser is typically a homeowner who buys a service contract to cover the repair or replacement of major home systems and appliances, such as plumbing, electrical, HVAC, and kitchen appliances. These purchasers are often looking for financial protection against unexpected breakdowns, especially during the initial period of homeownership, and value the convenience of being connected with pre-screened, local service professionals. home warranty purchasers are often Millennials and first-time homebuyers who value financial predictability and are concerned about unexpected repair costs. They tend to be income-level conscious, with a notable split between college-educated and non-college-educated buyers, and many are still managing debt. Homeowners of all ages, particularly those facing common appliance or system failures, also purchase these plans to budget for repairs. By generation Millennials: As the largest group of homebuyers, they are a key demographic for home warranties, seeking financial predictability and budgeted expenses. Many are also managing high debt levels, making protection from unexpected costs appealing. Baby Boomers: This group also includes homeowners who are interested in warranties to cover repair costs. By housing status and income First-time homebuyers: A significant portion of home warranty purchasers are new homeowners, often seeking coverage to protect against major unexpected costs shortly after buying a home. Income level: While there is a broad range of income levels, purchasers may be more sensitive to managing costs. A home warranty is appealing because it offers a predictable, budgeted expense for repairs. "

SEGMENTS COUNTS THROUGH 10/12/2025
1,165,294 TOTAL UNIVERSE / BASE RATE $95.00/M
 1,165,294 AGE 25+/0-12 MONTH     $95.00/M
 102,364 AGE 25+/MONTHLY HL     $15.00/M
DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years.   Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not.  The resulting algorithm is applied to a dataset of only known buyers and responders.  These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders.  There are over 3,000 data sources that contribute information to this unique solution.

 

 
ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: CONTINUITY/CLUB/BUYER, OPT-IN E-MAIL, BUYERS, SINGLE BUYERS, CATALOG, DIRECT MAIL SOLD, GIFT BUYERS, LIFESTYLE QUESTIONNAIRE, CASH BUYERS, RETAIL/POP, MULTI SOURCED, CREDIT CARDS, AGENT SOLD, INTERNET/ON-LINE, DIRECT RESPONSE, MULTI-BUYERS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 57% FEMALE 43% MALE  
SELECTS
100'S AVAILABLE   
DISCRETIONARY SPENDING INCOME   
DWELLING TYPE   
ETHNICITY   
EXACT AGE (YYMM BORN)   
GEOGRAPHY OR RADIUS   
HOME VALUE   
HOMEOWNER/RENTER   
LENGTH OF RESIDENCE   
MARITAL STATUS   
NARROW INCOME   
NET WORTH   
RECENCY   
SPANISH SPEAKING (LANGUAGE)   
TRANSACTIONAL DATA   
WEALTH (INVESTIBLE ASSETS)   
ADDRESSING
KEY CODING  $0.00/F
COUNTY FIPS & COUNTY NAME  
FILE DOWNLOAD  $25.00/F
FTP  $25.00/F
RADIUS