Alternative Energy Consumers Mailing List

Demographics for alternative energy consumers show a profile of a younger, higher-income, and more educated individual, often living in urban or suburban areas. However, the consumer base is diverse and driven by a mix of environmental concern and cost savings . Age and generation Younger generations lead adoption: Millennials and Gen Z are more likely to own or consider alternative energy products than older generations. Millennials: Over 60% of millennials express interest in EVs. A 2022 survey found millennial homeowners were six times more likely to own solar panels than baby boomers. Older generations: While less prominent, interest is growing among older adults, especially due to rising fuel costs and environmental concerns. Income and education Higher income: Alternative energy adoption is more common in households with higher incomes, particularly those earning over $100,000 annually. This is influenced by the high upfront costs of technologies like solar panels and EVs. Higher education: Consumers with higher education levels are more likely to use green energy sources, influenced by greater awareness of climate change and sustainability.

SEGMENTS

COUNTS THROUGH 10/12/2025

1,343,534

TOTAL UNIVERSE / BASE RATE

$95.00/M

1,343,534

AGE 25+/0-12 MONTH

$95.00/M

124,037

AGE 25+/MONTHLY HL

$15.00/M

DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years. Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not. The resulting algorithm is applied to a dataset of only known buyers and responders. These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders. There are over 3,000 data sources that contribute information to this unique solution.

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MARKET:	CONSUMER
CHANNELS:
SOURCE:	CREDIT CARDS, SINGLE BUYERS, LIFESTYLE QUESTIONNAIRE, RETAIL/POP, AGENT SOLD, CONTINUITY/CLUB/BUYER, INTERNET/ON-LINE, DIRECT MAIL SOLD, DIRECT RESPONSE, MULTI SOURCED, GIFT BUYERS, BUYERS, CASH BUYERS, OPT-IN E-MAIL, CATALOG, MULTI-BUYERS
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	57% FEMALE 43% MALE

SELECTS

100'S AVAILABLE

DISCRETIONARY SPENDING INCOME

DWELLING TYPE

ETHNICITY

EXACT AGE (YYMM BORN)

GEOGRAPHY OR RADIUS

HOME VALUE

HOMEOWNER/RENTER

LENGTH OF RESIDENCE

MARITAL STATUS

NARROW INCOME

NET WORTH

RECENCY

SPANISH SPEAKING (LANGUAGE)

TRANSACTIONAL DATA

WEALTH (INVESTIBLE ASSETS)

ADDRESSING

KEY CODING

$0.00/F

COUNTY FIPS & COUNTY NAME

FILE DOWNLOAD

$25.00/F

FTP

$25.00/F

RADIUS