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The Solo Travelers file includes individuals who prefer to travel on their own for the unique independent experience that traveling alone gives them. They enjoy traveling solo because they can experience unique personal journeys that give them “me time” to explore the things they are truly interested in without having to sacrifice for others. Solo travelers may also decide to embark on their own journeys when it becomes too challenging to coordinate vacation time with family and friends, so they take the journey solo.
Solo travel is on the rise and many of these individuals are finding that they prefer to travel alone where they are responsible for planning their own itinerary, accommodations and activities which gives them full control of their travel experience. Many of these solo travelers prefer traveling alone because it helps them learn more about themselves and forces them to interact more with locals and other solo travelers. They also like to join organized travel tours and cruise vacations so they can meet fellow solo travelers. Solo travel is especially popular among young travelers, including GenZ, Millennials and Digital Nomads.
This is the ideal audience for any special offers related to solo travel, backpacking trips, travel tours, cruise vacations, digital nomads, wellness retreats, international travel, luxury travel, budget travel and more. |
