|
COUNTS THROUGH 07/28/2025 |
|
|
3,800,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
310,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
930,000 |
LAST 3 MONTHS |
+
$15.00/M
|
1,860,000 |
LAST 6 MONTHS |
+
$10.00/M
|
3,720,000 |
LAST 12 MONTHS |
|
|
These Working Class Mid-Range Product Buyers are the backbone of the American work force. They live in both cities and rural America. They are budget conscious, down to earth consumers who are known for their brand loyalty. They use direct mail, the internet and the traditional “brick and mortar” stores to buy products and services for themselves and their families.
This highly responsive file is made from Direct Responders who earn a living wage and in many cases unionized workers. These traits translate into hard core workers with discretionary income! Use this list to reach consumers who know what they want and have the spending power to buy it. This makes them ideal prospects for catalog, affinity credit cards, Discounted Insurance, Pharmacy & Utility discounted offers. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
75% FEMALE 25% MALE |
|
AGE |
$5.00/M |
EMAIL ADDRESS |
$40.00/M |
ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO |
$5.00/M |
INCOME SELECT |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
SUGGESTED USAGE |
|
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|