WORKING CLASS - MID RANGE PRODUCT BUYERS Mailing List

These Working Class Mid-Range Product Buyers are the backbone of the American work force. They live in both cities and rural America. They are budget conscious, down to earth consumers who are known for their brand loyalty. They use direct mail, the internet and the traditional “brick and mortar” stores to buy products and services for themselves and their families. This highly responsive file is made from Direct Responders who earn a living wage and in many cases unionized workers. These traits translate into hard core workers with discretionary income! Use this list to reach consumers who know what they want and have the spending power to buy it. This makes them ideal prospects for catalog, affinity credit cards, Discounted Insurance, Pharmacy & Utility discounted offers.

SEGMENTS COUNTS THROUGH 07/28/2025
3,800,000 TOTAL UNIVERSE / BASE RATE $85.00/M
 310,000 MONTHLY HOTLINE     + $20.00/M
 930,000 LAST 3 MONTHS     + $15.00/M
 1,860,000 LAST 6 MONTHS     + $10.00/M
 3,720,000 LAST 12 MONTHS    
DESCRIPTION

  

 

These Working Class Mid-Range Product Buyers are the backbone of the American work force. They live in both cities and rural America. They are budget conscious, down to earth consumers who are known for their brand loyalty. They use direct mail, the internet and the traditional “brick and mortar” stores to buy products and services for themselves and their families.

 

This highly responsive file is made from Direct Responders who earn a living wage and in many cases unionized workers. These traits translate into hard core workers with discretionary income! Use this list to reach consumers who know what they want and have the spending power to buy it. This makes them ideal prospects for catalog, affinity credit cards, Discounted Insurance, Pharmacy & Utility discounted offers.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: MULTI SOURCED, DIRECT RESPONSE 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 75% FEMALE 25% MALE  
SELECTS
AGE   $5.00/M
EMAIL ADDRESS   $40.00/M
ETHNICITY   $10.00/M
GENDER/SEX   $5.00/M
GEO   $5.00/M
INCOME SELECT   $5.00/M
MONTHLY HOTLINE   $20.00/M
SUGGESTED USAGE   
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $50.00/F
FTP  $50.00/F