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Description Summary
Green Life Collective™ is a premium, curated marketing database designed to connect your brand with eco-conscious women aged 50 and above. These purposedriven consumers live with intention, prioritizing health, wellness, sustainability, and ethical choices. With many in households earning under $50K annually, this audience is highly responsive to affordable, value-based offers that align with their lifestyle. They are enthusiastic about discovering new ideas, testing green products, and engaging with nonprofit causes. Ideal for marketers in renewable energy, sustainable personal care, ethical finance, and mission-driven products, Green Life Collective™ offers national coverage and high engagement potential from a community committed to living well, and doing good.
How Our Data Is Compiled
The Green Life Collective™ database is built from a blend of self-reported surveys, consumer response data, purchase history, and online transaction behavior. Individuals in this audience have voluntarily shared information about their interests, lifestyle choices, and spending habits, making this a highly intentional and accurate dataset. Their preferences for eco-friendly products, wellness-focused living, and socially conscious causes are reflected through both their responses and transactional behavior. Every record is processed through CASS certification to ensure address standardization and matched against the National Change of Address (NCOA) database to maintain postal accuracy. The result is a finely tuned file of environmentally minded, budget-conscious women ready to receive offers that align with their values.
Consider The Facts
• Women over 50 control more than $15 trillion in global spending and account for over 50% of U.S. consumer spending.
Recommended Usage
This file is a powerful tool for marketers looking to reach mature, value-driven women who actively support green causes and socially responsible products. Whether you’re launching a new eco-friendly skincare line, promoting clean energy incentives, introducing financial wellness tools, or sharing a nonprofit mission, this audience is receptive and ready to engage.
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