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Description Summary
Connect with a vibrant, diverse, and influential audience through the LGBTQ+ Americans Consumer Database, a powerful resource for marketers looking to engage a community known for its strong brand loyalty, high levels of engagement, and cultural impact. This responsive file includes self-identified individuals from across the LGBTQ+ spectrum who are active consumers, socially aware, and open to brands that reflect inclusivity, authenticity, and shared values. With representation across all age groups, regions, and income levels, this database offers national reach into one of the most dynamic consumer segments in the U.S. Whether you’re promoting lifestyle products, travel experiences, financial services, advocacy campaigns, or entertainment, this audience is ready to connect with brands that see and support them.
How Our Data Is Compiled
The LGBTQ+ Americans Database is compiled from a combination of self-reported data, lifestyle and interest surveys, membership affiliations, online engagement behavior, and purchase history from LGBTQ+ aligned products, events, and platforms. Data is sourced from a mix of proprietary sources, partnerships with advocacy and affinity groups, and consumer databases where individuals have voluntarily disclosed their identity or interests. To maintain the highest quality standards, the file is updated monthly, run through CASS certification, and processed against the National Change of Address (NCOA) database to ensure deliverability and address accuracy. The result is a high-integrity, privacy-conscious, and market-ready dataset that supports inclusive marketing strategies.
Consider The Facts
• LGBTQ+ consumers are 2x more likely to consider brands that are inclusive in their advertising.
Recommended Usage
This database is ideal for marketers seeking to build authentic connections with the LGBTQ+ community through inclusive and targeted outreach. Perfect for campaigns promoting lifestyle brands, travel and hospitality, entertainment, health and wellness, financial services, home and personal care products, and political or nonprofit advocacy. Whether you’re running direct mail, email campaigns, multichannel outreach, or cause-based promotions, the LGBTQ+ Americans Database gives you the tools to speak directly to an audience that values representation, community, and purpose-driven messaging.
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