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Part of Silver Star Brands, one of the largest direct marketers of consumer gifts and household products in America. Silver Star Brands connects with more than 120 million households through its websites and catalogs.
Paula Young offers a wide array of products designed to meet diverse needs and preferences. The Paula Young audience is mostly women, over age 50, seeking fashionable and high-quality wig options. These mature women are fashion-conscious and seek affordable quality products.
Paula Young buyers are likely to purchase from categories such as apparel, discount merchandise, senior living, beauty, vitamins, jewelry, and other promotional offers. These active buyers enjoy leisure time activities such as traveling, cooking, reading, crafts and gardening.
Inserts will be included in packages sent to Paula Young’s valued customers. Inserts will be hand inserted into every package enhancing visibility and customer engagement.
Demographics
Average Age: 60
Average Income: $60K
97% Female
Insert Specs
Max Size: 5 1/2 x 8 1/2
Max Weight: .25 oz
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