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Description Summary
Bridge Generation™ Database is a highly responsive and influential marketing file featuring adults ages 40 to 60 who are currently navigating the unique role of supporting and making decisions for their aging parents. These individuals are the bridge between two generations, often managing their own households while actively involved in the care, finances, and healthcare choices of their elderly parents. They are trusted decision-makers, frequently engaged in researching senior living options, managing medical needs, coordinating in-home care, and handling financial matters on behalf of their loved ones. With strong multichannel data coverage and selectable lifestyle and demographic filters, Bridge Generation™ connects you with the adult children of seniors who are actively involved and ready to respond.
How Our Data Is Compiled
Our data is compiled from a combination of proven and reliable sources. These sources include lifestyle and housing surveys, family caregiving research, purchase activity, and inquiries related to home care, financial planning, and senior support services. Records are routinely updated and maintained using advanced data hygiene practices, including NCOA (National Change of Address) and CASS certification, to ensure maximum deliverability and accuracy. With a 95% accuracy guarantee, this database offers marketers a trusted and campaign-ready tool for reaching older adults exploring care.
Consider The Facts
• Approximately 72% of adult children living with a parent contribute financially to the household,65% toward expenses like groceries or utilities, and 46% toward rent or mortgage.
• About 70% of people over age 65 will need some form of long-term care services or support during their lifetime.
Recommended Usage
This curated mailing list is ideal for promoting services like home healthcare, assisted living, medical alert systems, and eldercare financial planning to adult children who are key decision-makers for their aging parents. It’s also effective for marketing legal services, mobility products, and caregiver support resources through targeted email, direct mail, and telemarketing campaigns.
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