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Description Summary
AmeriList offers access to a highly responsive and ideologically aligned segment of the U.S. population: gun owners who consistently vote Republican and actively contribute to conservative political and charitable causes. These individuals are deeply rooted in core constitutional beliefs. For them, the Second Amendment, the right to bear arms, is not just a policy stance, but a foundational principle, as vital as freedom of speech or religious liberty. This passionate defense of personal freedom drives their political engagement and makes them reliable donors, voters, andconsumers of patriotism-driven products, services, and media.
How Our Data Is Compiled
Grit & Guns: The Conservative Response File is sourced from a combination of verified public records, political contribution databases, and lifestyle-driven opt-in sources. This includes state-level firearm permits, voting registrations, memberships to gun rights organizations, and subscriptions to conservative publications. We also use self-reported data to identify gun owners based on behavioral and demographic trends. All records are cleaned and validated through NCOA, CASS, and email hygiene protocols.
Consider The Facts
• The average small-dollar conservative donor contributes between $25–$200 per transaction, often multiple times per year.
• Older adults make up a large share of conservative donors,nearly 60% are aged 55 and older, with many donating by mail or through traditional channels
• 66% of gun owners say protection is the primary reason they own firearms, followed by hunting (38%) and sport shooting (30%).
Recommended Usage
This group is ideal for political campaigns, conservative PACs, and nonprofit fundraising, especially those focused on gun rights, veterans, and constitutional freedoms. Firearms retailers, ammunition dealers, and tactical gear companies see a strong response, as do outdoor brands offering hunting, survival, or camping gear.
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