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Description Summary
Tap into one of the most responsive senior audiences in direct marketing. The SilverCircle Responders Database features a meticulously curated list of active, valuedriven consumers, primarily aged 65 and older, who have consistently responded to direct mail campaigns across a wide range of categories. These are seasoned buyers who consistently respond to offers across key categories such as health and wellness, insurance, charitable causes, home services, and senior lifestyle products. They value quality, trust established brands and are motivated by meaningful offers that align with their needs. Whether you’re promoting Medicare solutions, mobility aids, financial services, or nonprofit initiatives, the SilverCircle Responders Database offers a proven path to reach older Americans who are ready to act.
How Our Data Is Compiled
The SilverCircle Responders Database is built using a carefully curated mix of sources, including self-reported surveys, mail-order purchase activity, direct mail responders, and subscribers to senior-targeted magazines and publications. This multi-sourced approach ensures broad coverage of the senior market across various interest and product categories. All records are routinely verified and updated through NCOA (National Change of Address) and CASS processing, and the file is backed by a 95% deliverability accuracy guarantee, providing marketers with a trusted and campaignready data asset.
Consider The Facts
• Nearly 80% of seniors check their mail daily, and over 65% have made a purchase or donation as a result of receiving a direct mail offer.
• 72% of seniors prefer direct mail over digital communication when receiving offers from brands.
Recommended Usage
The SilverCircle Responders Database is an excellent resource for marketers looking to connect with a mature, responsive audience. Ideal for promoting a wide range of products and services, this file is well-suited for companies in industries such as health and wellness, Medicare and supplemental insurance, mobility and medical equipment, home services, financial planning, subscription-based services, and charitable organizations.
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