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The Instant Intent – Consumers Seeking Debt Consolidation Solutions file features 12 million U.S. consumers who are actively seeking ways to manage or consolidate their debt. These individuals are identified through real-time behavioral data sourced from a proprietary SDK and app partner network, which tracks billions of mobile app interactions and online content viewership datapoints.
These high-intent consumers have shown interest in topics such as credit card debt, personal loans, debt relief, budgeting tools, and credit improvement, making them a strong fit for financial institutions, lenders, and service providers aiming to reach consumers in financial distress or transition.
The Instant Intent audiences are derived from a 500,000,000 weekly website visitor dataset, observed across over 100,000 domains and digital properties. This segment is part of an advanced audience taxonomy designed to identify real-time consumer intent signals from prebid and programmatic environments. The file can be refreshed weekly for the most current behavioral insights.
Source: Multi Sourced/Direct Response/Direct Mail/Online Opt-In/Internet Online
Key Demographics & Selects
- Age
- Gender
- Date of Birth
- Homeownership
- Marital Status
- Household Income
- Indicators of debt interest or credit repair behavior
- Mobile app and website behavior relevant to financial content
Sourced from:
- Proprietary SDK integrations and app partnerships
- Online and mobile content engagement
- Intent signals from real-time prebid data
- Financial-related domain activity
- Multi-device behavioral tracking
Media Type
- Display
- Mobile
- Connected TV
- Email (when paired with verified identity data)
- Postal (via matchback enhancement)
Usage Recommendations
- Debt consolidation and credit repair services
- Personal loans and alternative lending solutions
- Secured credit card and prepaid offers
- Financial education and literacy programs
- Retargeting and custom audience expansion in programmatic platforms
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