HSN is my Life – Home Shopping Network Buyers Mailing List

Some consumers are addicted to HSN. They watch it daily and are always buying things they do not need and are utilizing credit for these purchases. HSN's core demographic is primarily women aged 35 to 64 with above-average incomes, who are active, on-the-go, and interested in fashion and lifestyle products. 80-83% are women. They have active, on-the-go lifestyles, and are interested in fashion and lifestyle products. HSN top markets are New York, Los Angeles, and Chicago. These middle-aged women are highly responsive to DRTV, direct mail and some digital media. They do business with brands that they are familiar with.

SEGMENTS COUNTS THROUGH 06/04/2025
455,330 TOTAL UNIVERSE / BASE RATE $95.00/M
 37,944 MONTHLY HOTLINE     $15.00/M
DESCRIPTION
This list was curated by our group of data experts with various data backgrounds spanning over 35 years.   Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not.  The resulting algorithm is applied to a dataset of only known buyers and responders.  These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders.  There are over 3,000 data sources that contribute information to this unique solution.
ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: BUYERS, INTERNET/ON-LINE, CONTINUITY/CLUB/BUYER, CREDIT CARDS, SINGLE BUYERS, CASH BUYERS, GIFT BUYERS, MULTI-BUYERS, LIFESTYLE QUESTIONNAIRE, DIRECT RESPONSE, AGENT SOLD, MULTI SOURCED, CATALOG, RETAIL/POP, OPT-IN E-MAIL, DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 57% FEMALE 43% MALE  
SELECTS
100'S AVAILABLE   
DISCRETIONARY SPENDING INCOME   
DWELLING TYPE   
ETHNICITY   
EXACT AGE (YYMM BORN)   
GEOGRAPHY OR RADIUS   
HOME VALUE   
HOMEOWNER/RENTER   
LENGTH OF RESIDENCE   
MARITAL STATUS   
NARROW INCOME   
NET WORTH   
RECENCY   
SPANISH SPEAKING (LANGUAGE)   
TRANSACTIONAL DATA   
WEALTH (INVESTIBLE ASSETS)   
ADDRESSING
KEY CODING  $0.00/F
COUNTY FIPS & COUNTY NAME  
FILE DOWNLOAD  $25.00/F
FTP  $25.00/F
RADIUS  
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