Plan to Buy Home Security Services Mailing List

With crime dominating the news on many days, families are more and more apt to purchase home security systems. Millennials (ages 27 to 42) and Gen Z (ages 18 to 26) are the most likely to own or desire home security systems, with 72% and 69% respectively, according to LendingTree. Gen X (ages 43 to 58) and Baby Boomers (ages 59 to 77) have lower adoption rates at 47% and 30% respectively, according to LendingTree. Younger generations are more comfortable with security cameras and other tech-driven security measures. Those earning more than $150,000 annually are more likely to use home security systems, however, more people earning less than $50,000 are also looking into using these products. Security and safety are major drivers for purchasing home security systems. Smart home devices offer convenience and time savings, which is also a factor. Consumers that travel often smart devices to monitor their homes while they're away. Children at home is also a leading reason homeowners install smart security systems. Video-enabled systems, such as security cameras and video doorbells, are extremely popular. These consumers are tech-savvy and live by their budgets. They are always looking for ways to save money so they can save for their children’s college and their retirement. These consumers respond well to family related offers, home improvement offers, travel and entertainment.

SEGMENTS

COUNTS THROUGH 09/01/2025

1,392,577

TOTAL UNIVERSE / BASE RATE

$95.00/M

116,048

MONTHLY HOTLINE

$15.00/M

DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years. Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not. The resulting algorithm is applied to a dataset of only known buyers and responders. These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders. There are over 3,000 data sources that contribute information to this unique solution.

ORDERING INSTRUCTIONS

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POPULARITY:	99
MARKET:	CONSUMER
CHANNELS:
SOURCE:	SINGLE BUYERS, RETAIL/POP, MULTI SOURCED, DIRECT RESPONSE, CATALOG, AGENT SOLD, OPT-IN E-MAIL, DIRECT MAIL SOLD, LIFESTYLE QUESTIONNAIRE, CREDIT CARDS, INTERNET/ON-LINE, BUYERS, GIFT BUYERS, MULTI-BUYERS, CASH BUYERS, CONTINUITY/CLUB/BUYER
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	57% FEMALE 43% MALE