Supplemental Insurance Purchasers – Extended Home Warranties Mailing List

These consumers are known buyers/responders who own their homes and who will likely purchase home warranties. They tend to be those who own older homes, expensive or older appliances, are new to an area, or want to limit out-of-pocket expenses for repairs. There are also psychological factors that influence these purchases like the need for peace of mind. Homeowners, especially new ones, many times feel overwhelmed by the responsibility of home maintenance and repairs, and a home warranty can offer peace of mind. In some cases, home warranties are purchased to incentivize a buyer to make an offer on the home since they are transferable to a buyer. These consumers have little savings and are always looking for reliable ways to save money. These consumers are direct mail responsive; each having responded multiple times to advertising in the last 90 days.

SEGMENTS

COUNTS THROUGH 09/01/2025

988,321

TOTAL UNIVERSE / BASE RATE

$95.00/M

82,360

MONTHLY HOTLINE

$15.00/M

DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years. Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not. The resulting algorithm is applied to a dataset of only known buyers and responders. These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders. There are over 3,000 data sources that contribute information to this unique solution.

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POPULARITY:	99
MARKET:	CONSUMER
CHANNELS:
SOURCE:	CREDIT CARDS, MULTI SOURCED, BUYERS, CATALOG, AGENT SOLD, CONTINUITY/CLUB/BUYER, DIRECT MAIL SOLD, GIFT BUYERS, SINGLE BUYERS, LIFESTYLE QUESTIONNAIRE, DIRECT RESPONSE, RETAIL/POP, CASH BUYERS, MULTI-BUYERS, OPT-IN E-MAIL, INTERNET/ON-LINE
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	57% FEMALE 43% MALE