Signals is distinguished by their vast and diverse collection of products ranging from personalized gifts, jewelry, DVD’s, apparel, home decor and garden accessories, holiday, and children's merchandise. The distinctive, high-quality merchandise offered by Signals attracts an upscale buyer who is a thoughtful and deliberate gift giver.
Demographics
Average Age = 58
Average Income = $77k
79% Female, 21% Male
Average order $90
Signals buyers are well educated and avid readers. They are responsive to a variety of offers, including home decor, gifts, apparel and accessories, general merchandise, health, financial, travel, services, and publishing.
A mature, primarily female, audience, Signals buyers are responsive to a variety of offers, including home decor, gifts, apparel and accessories, epicurean, general merchandise, health, financial, travel, services, and publishing.
Buyers are compassionate and generous and support non-profit appeals such as human services, health, environmental, veteran, international relief, animal welfare and cultural.
Source – Direct Mail Sold, Online, Phone
Signals is part of Potpourri Group Inc., referred to as "PGI", founded in 1963, publishing a single consumer catalog title. New brands were added through internal development and acquisitions so that today PGI has grown to be one of the most successful multi-brand direct-to-consumer merchants in America, serving millions of customers a year. With 17 unique brands, Potpourri Group is one of North America’s largest and most well-respected multi-brand, multi-channel retailers.
Please inquire about additional titles for your offer. Back in the Saddle, Bas Bleu, Catalog Favorites, Chadwicks, Country Store, Cuddledown, Expressions, In the Company of Dogs, Magellan's, Nature's Jewelry, NorthStyle, Potpourri, Pyramid Collection, Serengeti, Stitchery, Whatever Works, Young Explorers and The Potpourri Group Masterfile.
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