Bas Bleu is a "bookseller by post," which is a melodic way of saying a mail-order company that produces a catalog of books and bookish things. Bas Bleu features a diverse selection of literary works of art as well as inspired gifts and accessories for readers.
Bas Bleu translates as "bluestocking," and refers to learned mid-eighteenth-century women (and men) who gathered in the great salons of London for intellectual conversation and witty banter. This literary salon "enjoyed society in undress" - that is, in their more practical country clothing, most notably their blue worsted stockings. The Bluestockings enlarged boundaries of what women could think, write, and do. Modern-day bluestockings are avid readers, have a sense of humor, and are eternally curious.
Bas Bleu offers their loyal customers a diverse and eclectic variety of books and merchandise from the following categories: Literature, Non-Fiction, Kids Corner and Gifts. Buyers purchase from a unique selection of gifts, puzzles, games & clothing as well as Holiday themed items.
Demographics
Average Age = 65
Average Income = $77k
84% Female, 16% Male
Average order $65
Bas Bleu buyers are well educated and literary enthusiasts. They are responsive to a variety of offers, including home decor, gifts, apparel and accessories, general merchandise, health, financial, travel, services, and publishing.
A mature primarily female audience, they have donated to non-profit appeals such as cultural, human services, health, environmental, veteran, international relief, and animal welfare.
Source – Direct Mail Sold, Online, Phone
Bas Bleu is part of Potpourri Group Inc., referred to as "PGI", founded in 1963, publishing a single consumer catalog title. New brands were added through internal development and acquisitions so that today PGI has grown to be one of the most successful multi-brand direct-to-consumer merchants in America, serving millions of customers a year. With 17 unique brands, Potpourri Group is one of North America’s largest and most well-respected multi-brand, multi-channel retailers.
Please inquire about additional titles for your offer. Back in the Saddle, Catalog Favorites, Chadwicks, Country Store, Cuddledown, Expressions, In the Company of Dogs, Magellan's, Nature's Jewelry, NorthStyle, Potpourri, Pyramid Collection, Serengeti, Signals Stitchery, Whatever Works, Young Explorers and The Potpourri Group Masterfile. |
