For more than 35 years, Shooting Sportsman has celebrated all that is good about the sporting life, focusing on the joys of the hunt and the guns rather than the number of shells fired and birds bagged. Shooting Sportsman is the largest, most popular brand in the world dedicated to wingshooting & fine guns.
Demographics:
$173,000 Average Household Income
93% College/graduate School
49% Spent $2,500+ on bird hunting trips
63% Of SHOOTING SPORTSMAN subscribers bought shotguns in the last 12 months at an average of $3,700 a piece
57% Own field dogs
49% Enjoy fly fishing
68% Bought sporting art in the past 36 months
51% Enjoy big game hunting
87% Shoot, trap, skeet or sporting clays
59% Have considered purchasing a gun from an auction
68% Bought hunting clothes in the past 12 months
77% Bought items thru mail order in the past 12 months
86% Bought sporting books in the past 36 months
*Numbers based on latest survey.
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