These individuals actively engage with shopping clubs and coupon programs designed to provide rebates and discount shopping opportunities. These programs focus on offering exclusive deals and benefits across various categories, including shopping, lifestyle, and more.
The typical member profile includes an average age of 49 years old and a household income of $37,500. By subscribing to these programs and paying a small monthly fee, members unlock access to special privileges — such as purchasing items in bulk at significantly reduced prices — allowing them to maximize their savings.
This audience is highly motivated by value-driven offers and is consistently seeking ways to stretch their budgets while enjoying exclusive perks.
Media Source: Online/Outbound Telemarketing/Direct Mail/Online Advertising
Recommended for: shopping clubs, catalog credit, magazines, insurance, secured and subprime credit, Internet, legal & financial services, health insurance, home equity loans, money making opportunities, innovative “as seen on TV” products, and catalogs. |