It is Not Worth the Risk! CD Investors Mailing List

A certificate of deposit (CD) is a low-risk savings account that pays a fixed interest rate in exchange for keeping your money in the account for a set period of time: How it works You deposit money into a CD account, and the bank pays you interest on that money for the term of the CD. When the CD matures, you receive your original deposit plus any interest. Benefits CDs are considered a low-risk investment because they are FDIC-insured up to $250,000 per depositor, per insured bank, and per ownership category. CDs also typically pay higher interest rates than savings accounts because you agree to not access your money until the CD matures. The consumers are risk averse. They worked very hard for their savings and want a guaranteed return on their investments. These consumers are responsive to other financial service offerings, travel and entertainment, Medicare Supplement Insurnance, Annuities and many other products.

SEGMENTS

COUNTS THROUGH 06/04/2025

2,774,121

TOTAL UNIVERSE / BASE RATE

$95.00/M

2,774,121

AGE 50+/0-12 MONTH

$15.00/M

DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years. Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not. The resulting algorithm is applied to a dataset of only known buyers and responders. These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders. There are over 3,000 data sources that contribute information to this unique solution.

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POPULARITY:	99
MARKET:	CONSUMER
CHANNELS:
SOURCE:	CASH BUYERS, LIFESTYLE QUESTIONNAIRE, CATALOG, MULTI SOURCED, RETAIL/POP, BUYERS, CONTINUITY/CLUB/BUYER, CREDIT CARDS, DIRECT RESPONSE, GIFT BUYERS, AGENT SOLD, MULTI-BUYERS, INTERNET/ON-LINE, OPT-IN E-MAIL, DIRECT MAIL SOLD, SINGLE BUYERS
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	57% FEMALE 43% MALE