Animal Welfare Donors Mailing List

Animal welfare donors have a variety of demographic characteristics, including: • Gender: 64% of animal welfare donors are women, which is higher than the average for food bank and rescue mission donors. • Age: 81% of animal welfare donors are 50 or older. • Household size: 66% of animal welfare donors live alone or with one other person. • Education: 49% of animal welfare donors have completed college. • Income: 37% of animal welfare donors have household incomes of $150,000 or higher. • Diet: People who donate to animal causes are more likely to be vegan or vegetarian. • Hobbies: People who enjoy animal-related hobbies, such as bird-watching, whale-watching, or animal photography, are more likely to donate to animal-related organizations. Other characteristics of animal welfare donors include: • They are more likely to live with companion animals. • They are more likely to go fishing regularly. • They are more likely to describe their reasons for donating in terms of animal protection or welfare than animal rights. These donors are highly mail resposive to a variety of different offers especially those concerning nature and the outdoors."

SEGMENTS

COUNTS THROUGH 04/19/2026

1,578,121

TOTAL UNIVERSE / BASE RATE

$95.00/M

988,201

AGE 50+/0-12 MONTH

$95.00/M

82,350

AGE 50+/MONTHLY HL

$15.00/M

DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years. Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not. The resulting algorithm is applied to a dataset of only known buyers and responders. These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders. There are over 3,000 data sources that contribute information to this unique solution.

ORDERING INSTRUCTIONS

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10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 10,000 OR MORE ($5.00/M RUN CHARGE)
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POPULARITY:	99
MARKET:	CONSUMER
CHANNELS:
SOURCE:	CATALOG, CASH BUYERS, SINGLE BUYERS, MULTI SOURCED, GIFT BUYERS, DIRECT RESPONSE, LIFESTYLE QUESTIONNAIRE, AGENT SOLD, BUYERS, DIRECT MAIL SOLD, CREDIT CARDS, INTERNET/ON-LINE, RETAIL/POP, MULTI-BUYERS, OPT-IN E-MAIL, CONTINUITY/CLUB/BUYER
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	57% FEMALE 43% MALE