Direct Mail Insurance Responders Mailing List

Direct mail remains a key marketing channel for specific audiences looking to buy insurance. These consumers who purchase insurance via direct mail. These buyers know what they are looking for and are just waiting for the right deal. These consumers actively compare insurance rates for health, life, home and auto. LIMRA, reported that in 2023, 52% of consumers stated they have life insurance. This percentage has declined from 63% a decade ago. The life insurance market shows market stability: The proportion of respondents who feel they need life insurance has remained stable since 2022, with 30 percent of non-owners expressing a need. This group of consumers are part of that non-owner group. They are people likely to respond to life insurance offers not those that already have life insurance including those fortunate enough to have group life. These consumers enjoy reading their mail and researching the products and services that they need or know they will need. This group is not educated on the forms of insurance and requires assistance from an agent.

SEGMENTS

COUNTS THROUGH 06/04/2025

1,979,640

TOTAL UNIVERSE / BASE RATE

$95.00/M

91,497

MONTHLY HOTLINE

$15.00/M

DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years. Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not. The resulting algorithm is applied to a dataset of only known buyers and responders. These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders. There are over 3,000 data sources that contribute information to this unique solution.

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #651724 or click here to place your request.
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10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 10,000 OR MORE ($5.00/M RUN CHARGE)
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POPULARITY:	99
MARKET:	CONSUMER
CHANNELS:
SOURCE:	CONTINUITY/CLUB/BUYER, GIFT BUYERS, CREDIT CARDS, RETAIL/POP, MULTI SOURCED, SINGLE BUYERS, CATALOG, AGENT SOLD, DIRECT RESPONSE, MULTI-BUYERS, OPT-IN E-MAIL, CASH BUYERS, DIRECT MAIL SOLD, LIFESTYLE QUESTIONNAIRE, BUYERS, INTERNET/ON-LINE
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	57% FEMALE 43% MALE