Life Loving, Living Paycheck to Paycheck Mailing List

According to various surveys, a large percentage of Americans live paycheck to paycheck, including: Bankrate: 34% of workers say they live paycheck to paycheck. CNBC: 65% of Americans say they live paycheck to paycheck. PYMNTS Intelligence: 62% of US consumers live paycheck to paycheck, including 48% of consumers earning more than $100,000 annually. Forbes: 78% of Americans live paycheck to paycheck. These consumers are always looking for a bargain and check their mail thoroughly each data looking for coupons and dollars off the items that they need to purchase." These consumers make a reasonable living working hard but they have larger families and parents to take care of. Most do not have health insurance through an employer or a union which makes finances extremely tight. They utilize rent-to-own companies to purchase larger ticket items. They typically have good credit and use their credit cards but are frequently close to their credit card limit. These consumers are looking for practical ways to provide for their family’s futures.

SEGMENTS

COUNTS THROUGH 06/04/2025

1,396,860

TOTAL UNIVERSE / BASE RATE

$95.00/M

116,405

MONTHLY HOTLINE

$15.00/M

DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years. Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not. The resulting algorithm is applied to a dataset of only known buyers and responders. These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders. There are over 3,000 data sources that contribute information to this unique solution.

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #651723 or click here to place your request.
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10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
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POPULARITY:	100
MARKET:	CONSUMER
CHANNELS:
SOURCE:	MULTI-BUYERS, RETAIL/POP, DIRECT RESPONSE, CREDIT CARDS, LIFESTYLE QUESTIONNAIRE, INTERNET/ON-LINE, MULTI SOURCED, CONTINUITY/CLUB/BUYER, SINGLE BUYERS, OPT-IN E-MAIL, GIFT BUYERS, CATALOG, DIRECT MAIL SOLD, CASH BUYERS, AGENT SOLD, BUYERS
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	57% FEMALE 43% MALE