Value Chain Addicts Mailing List

These consumers make going to value chain stores a regular hobby. Dollar General, Dollar Tree, Family Dollar, Big Lots, Five Below, and 99 Cents Only Stores are all examples of value chain stores. These stores typically carry a diverse selection of products including food, personal care items, cleaning supplies, household goods, seasonal items, and some clothing but their inventory is always changing keeping these consumers on the move to locate the best deal for the products they desire. Most of these types of stores are in smaller and mid-sized cities. These consumers make many smaller purchases each month and are apt to spend money impulsively on products and services where they perceive they are getting a deal on something they may not otherwise be able to afford. They are considered heavy coupon users and like to visit casinos.

SEGMENTS

COUNTS THROUGH 04/01/2025

297,031

TOTAL UNIVERSE / BASE RATE

$95.00/M

24,742

MONTHLY HOTLINE

$15.00/M

DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years. Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not. The resulting algorithm is applied to a dataset of only known buyers and responders. These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders. There are over 3,000 data sources that contribute information to this unique solution.

ORDERING INSTRUCTIONS

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10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 10,000 OR MORE ($5.00/M RUN CHARGE)
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POPULARITY:	100
MARKET:	CONSUMER
CHANNELS:
SOURCE:	INTERNET/ON-LINE, GIFT BUYERS, AGENT SOLD, SINGLE BUYERS, DIRECT RESPONSE, MULTI-BUYERS, CATALOG, BUYERS, CONTINUITY/CLUB/BUYER, MULTI SOURCED, CREDIT CARDS, CASH BUYERS, RETAIL/POP, OPT-IN E-MAIL, DIRECT MAIL SOLD, LIFESTYLE QUESTIONNAIRE
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	57% FEMALE 43% MALE