|
COUNTS THROUGH 07/07/2025 |
|
|
| 6,171,852 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 6,036,528 |
AGE 55+ |
+
$5.00/M
|
| 5,392,416 |
AGE 65+ |
+
$5.00/M
|
| 3,941,932 |
AGE 75+ |
+
$5.00/M
|
| |
NON PROFIT RATE |
$70.00/M
|
|
|
Connect with this mature audience of active responders eager to enhance their lives. This demographic consistently engages with various mailings and purchasing activities across multiple markets. Reaching this responsive group requires a tailored approach, as they're open to offers spanning:
|
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL SOLD, DIRECT RESPONSE, MULTI SOURCED, MASTERFILE ENHANCED, BUYERS, LIFESTYLE QUESTIONNAIRE, WARRANTY CARD |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
50% FEMALE 50% MALE |
|
|
| ADD'L SELECTS AVAILABLE - PLEASE INQUIRE |
|
| EXACT DATE OF BIRTH |
$10.00/M |
| GEO SELECT |
$2.50/M |
| INCOME |
$5.00/M |
| LIFESTYLE SELECTS |
$30.00/M |
| NET WORTH |
$22.00/M |
| RECENCY |
|
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
|
