|
COUNTS THROUGH 01/03/2025 |
|
|
| 6,171,852 |
TOTAL UNIVERSE / BASE RATE |
$90.00/M |
| 6,036,528 |
AGE 55+ |
+
$10.00/M
|
| 5,392,416 |
AGE 65+ |
+
$10.00/M
|
| 3,941,932 |
AGE 75+ |
+
$10.00/M
|
| |
NON PROFIT RATE |
$75.00/M
|
|
|
|
Active responders and interacters to various mailings received on a weekly basis, these consumers are looking for ways to make their lives easier and more enhanced. this demographic is characterized by its continued engagement and responsiveness to various purchasing activities across multiple market verticals. Reaching and resonating with this active and responsive group requires a tailored approach that considers their unique needs, preferences, and lifestyles. This group is open to offers of Subscriptions (Magazines, Newsletters & Continuity), Collectibles, Veteran & Humanitarian causes, Insurance, Faith based material, Books & Reading, Health Related and many others.
|
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL SOLD, DIRECT RESPONSE, MULTI SOURCED, MASTERFILE ENHANCED, BUYERS, LIFESTYLE QUESTIONNAIRE, WARRANTY CARD |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
50% FEMALE 50% MALE |
|
|
| EXACT DATE OF BIRTH |
$15.00/M |
| GEO SELECT |
$2.50/M |
| INCOME |
$5.00/M |
| LIFESTYLE SELECTS |
$30.00/M |
| NET WORTH |
$22.00/M |
| RECENCY |
|
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
|
