|
COUNTS THROUGH 05/21/2025 |
|
|
| 9,834,125 |
TOTAL UNIVERSE / BASE RATE |
$65.00/M |
| 2,334,875 |
HOMEOWNERS |
+
$5.00/M
|
| 4,400,565 |
POC |
+
$5.00/M
|
| 7,601,895 |
INCOME |
+
$5.00/M
|
| 8,590,855 |
AGE |
+
$5.00/M
|
| 7,300,785 |
SFDU/MFDU |
|
|
|
|
The African American consumer has an annual disposable income of over 535 billion dollars. Defined as a discerning buyer, African Americans continue to demonstrate tremendous brand loyalty to the products and services of companies that acknowledge their existence and advertise to them directly. Advertising to the African American consumer is 50% more effective than general market ads in stimulating sales. This file is compiled from subscribers, responders, census tract data, and the application of the LSDI Proprietary Ethnic Encoding System to a nationwide household database. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
45% FEMALE 55% MALE |
|
|
| 12 MONTH HOTLINE |
$5.00/M |
| AGE RANGE |
$5.00/M |
| CHILDS AGE RANGE SELECT |
$5.00/M |
| CREDIT CARD BUYERS |
$5.00/M |
| DEMOGRAPHIC SELECT |
$5.00/M |
| DWELLING TYPE |
$5.00/M |
| GENDER OF CHILD |
$5.00/M |
| GENDER/SEX |
$5.00/M |
| GEO SELECT |
$5.00/M |
| HOME OWNER |
$5.00/M |
| HOTLINE |
$10.00/M |
| INCOME RANGE |
$5.00/M |
| LENGTH OF RESIDENCE |
$5.00/M |
| LIFESTYLE SELECT |
$5.00/M |
| MAIL ORDER BUYERS |
$5.00/M |
| MARITAL STATUS |
$5.00/M |
| NUMBER OF CHILDREN |
$5.00/M |
| PHONE NUMBER |
$25.00/M |
| PRESENCE OF CHILDREN |
$5.00/M |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| TEENAGERS (AGES 13-19) |
$5.00/M |
| ZIP |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| CD-ROM/E-MAIL/FTP: |
$75.00/F |
|
