|
COUNTS THROUGH 06/04/2025 |
|
|
| 5,875,445 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| 1,419,005 |
MONTHLY HOTLINE |
$15.00/M
|
| 5,875,445 |
AGE 64+ UNIVERSE |
|
| 1,419,005 |
AGE 64+ MONTHLY HOTLINE |
|
|
|
|
Medicare qualified seniors who are managing their monthly budget very tightly. These savvy spenders seek and research for more and better benefits from any number of providers. CMS’s standardized scheme for Medicare Advantage will drive these seniors to choose a $0 premium product with the supplemental benefit package that matches their lifestyle and budget. Good marketing needs to emphasize the value of the health provider’s potential benefits. This group is always looking for additional benefits that they may be entitled too.
These mail responsive Seniors are also seeking discount offers across industries. |
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, RETAIL/POP, OPT-IN E-MAIL, AGENT SOLD, CASH BUYERS, GIFT BUYERS, INTERNET/ON-LINE, CONTINUITY/CLUB/BUYER, CATALOG, SINGLE BUYERS, CREDIT CARDS, DIRECT MAIL SOLD, LIFESTYLE QUESTIONNAIRE, DIRECT RESPONSE, MULTI-BUYERS, BUYERS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
57% FEMALE 43% MALE |
|
|
| CSNP QUALIFIED |
|
| DISCRETIONARY SPENDING INCOME |
|
| DSNP QUALIFIED |
|
| DWELLING TYPE |
|
| ETHNICITY + LANGUAGE |
|
| EXACT AGE (YYMM BORN) |
|
| GEOGRAPHY OR RADIUS |
|
| HOMEOWNER/RENTER |
|
| LENGTH OF RESIDENCE |
|
| MARITAL STATUS |
|
| NARROW INCOME |
|
| RECENCY |
|
| SELF REPORTED DATA |
|
| SPANISH SPEAKING (LANGUAGE) |
|
| TRANSACTIONAL DATA |
|
| VETERAN |
|
| ADDRESSING |
| KEY CODING |
$0.00/F |
| COUNTY FIPS & COUNTY NAME |
|
| FILE DOWNLOAD |
$25.00/F |
| FTP |
$25.00/F |
| RADIUS |
|
|
