Donors with Wealth by DSA are all multi-contribution donors to a variety of appeals. They are mostly age 50+, giving on avg. $100+ with a net worth over one million dollars. The audience is defined by their high wealth, high average donor contribution and overall number of gifts. Ideal for nonprofits seeking to saturate an area while generating a high gift. These wealthy donors are well suited for endowment, legacy contributions or fulfilling a specific targeted goal.
Donors are part of a large database of multi-channel purchases and activity. Astute nonprofits can further identify their targeted prospect by utilizing selects available, such as product purchased, reading interests, active subscribers/members, investors, political affiliation and more.
The value of these wealthy donors is their capacity to give a higher-than-average gift amount. The large universe allows coverage in targeted areas where specific donors by category are not providing enough penetration.
Selects; Avg Gift Amt. $100+, $150+, $250+, $500+, $750+, $1,000, Direct Mail, # of contributions, Contributors to Other Category Causes as well as by Political Party; Republican, Democratic, Contribution Amount, Product Purchase Categories, Reading Interest Categories, Subscribers, Members, Health, Outdoors, Demographics, Lifestyle selects. Inquire further
Minimum: 10,000 Postal
Selects waived on 10M+ (excluding political & religious affiliations and ethnicity) Overwise selects $8/M each.
Source: Direct Mail, Online
Profile: Avg Age 50+, Avg. HH Income $175K+, Avg. Donation $100+
Email: 25,000 Min.
Email that has been opted in to 3rd party offers have been appended to this file.
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