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Carol Wright and Healthy Living catalogs reach a mature, mail-responsive audience that has purchased from the wide selection of home, apparel and health products, including hair, nails and skin care items, health aids, cosmetic aids, under-garments, hosiery, household products and more. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their home and for their health.
This blow-in program works very well for apparel and accessories, health and beauty, food and gift, collectibles, home improvement and safety, and life insurance, just to name a few. This primarily female consumer (78% female) has an average age of 50+. They have a household income of $50,000 and spend an average of $55 per order. 67% purchase with a credit card, while 33% pay with cash.
Carol Wright is part of the Colony Brands portfolio of catalogs that include:
Home Brands: Montgomery Ward, Seventh Avenue, Ginny’s, Through The Country Door, Harriet Carter
Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright
Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet.
Personal Care Brands: Dr Leonards, Health Living, Essentials
Average order of $50+
Average age of 56
Average income $50,000
Gender is 80% female
Usage as of 07/01/25
Collectibles
Electronics
Home Improvement
Insurance
General Comments:
SAMPLE AND EXACT WEIGHT MUST BE SUBMITTED FOR APPROVAL
SHIPPING INFORMATION
Materials must be delivered no more than 3 weeks and no less than 2 weeks prior
to the insertion date. Receipt of product in advance of 3 weeks may incure
storage charges.
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