Dr. Leonard's / Harriet Carter Catalog Blow-In Program

Dr. Leonard's and Harriet Carter, the nation's leading discount healthcare catalogs, reach a mature, mail-responsive audience that has purchased from the wide selection of healthcare, personal care and home accessory products found in Dr. Leonard's and Harriet Carter exclusive catalogs. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their health and for their homes. These catalogs features mobility products, support and comfort, personal care, health and beauty, exercise items as well as housewares, shoes, household helpers, organizers, home décor, kitchen, bed, bath, apparel, holiday, children's merchandise, collectibles, entertainment, lawn & garden, pet, and so much more in their catalogs.   This blow-in program works for health and beauty, food and gift, life insurance, home improvement and safety as well as apparel and accessories. This mostly female consumer (72% female) has an average age of 60+. Most are married and homeowners, with incomes of $50,000.

SEGMENTS COUNTS THROUGH 07/31/2025
9,008,000 TOTAL UNIVERSE / BASE RATE $50.00/M
 2,060,000 JANUARY    
 2,504,000 FEBRUARY    
  MARCH    
  APRIL    
  MAY    
  JUNE    
  JULY    
 2,444,000 AUGUST    
  SEPTEMBER    
 2,000,000 OCTOBER    
  NOVEMBER    
DESCRIPTION

Dr. Leonard's and Harriet Carter, the nation's leading discount healthcare catalogs, reach a mature, mail-responsive audience that has purchased from the wide selection of healthcare, personal care and home accessory products found in Dr. Leonard's and Harriet Carter exclusive catalogs. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their health and for their homes. These catalogs features mobility products, support and comfort, personal care, health and beauty, exercise items as well as housewares, apparel, shoes, household helpers, organizers, home decor, kitchen, bed, bath, holiday, children's merchandise, collectibles, entertainment, lawn & garden, pet, and so much more in their catalogs.   
 
This blow-in program works for health and beauty, food and gift, life insurance, home improvement and safety as well as apparel and accessories. This mostly female consumer (72% female) has an average age of 60+. Most are married and homeowners, with incomes of $50,000.

 

Usage as of 07/01/25:

Collectibles
Electronics
Food & Beverage
Health
Home Improvement
Insurance 

 

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Blow-in Program   
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 70% FEMALE 30% MALE  
SPENDING: $52.00 AVERAGE ORDER 
SELECTS
ADDRESSING
KEY CODING  NOT AVAILABLE
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