Threads Mailing List

Part of Active Interest Media’s Home Group, Threads provides a thoughtfully edited mix of lively features and profiles, product recommendations, in-depth how-to content, and stylish skill-building projects. Threads contributors are experts in a wide range of sewing and fashion fields, with many years of experience teaching curious, engaged readers. Professional photographs and illustrations make it easy to follow every step of the techniques featured.

Threads is an inspirational, contemporary, and relevant brand with a curated and personal tone.

With guidance from Threads, subscribers learn how to make a high-quality wardrobe that fits any lifestyle. Regardless of skill level, Threads shares techniques that will improve your sewing. Threads’ mission is to help subscribers gain confidence in making and wearing their self-sewn garments. For textile enthusiasts and artists, Threads covers inspiring hand embroidery, surface design, and embellishment ideas. Additionally, exploring avenues in quilting that go beyond the traditional.

The Threads audience are sewing enthusiasts, passionate, creative, and continually seek the guidance of their trusted source. It is a must test for all crafting, home furnishing, gardening, publishing, credit, and general merchandise offers! Additionally, they are primarily female with an average age of 64 and responsive to a variety of fundraising offers from environmental, humanitarian, cultural, children's and more.

Every issue of Threads magazine includes:

• Trusted sewing instruction since 1985
• In-depth articles, up-close photography, and clear how-to information for all skill levels
• Step-by-step guidance from popular sewing instructors, including Kenneth D. King, Susan Khalje, Sarah Veblen, Linda Lee, and Louise Cutting
• Professional techniques and advice for creating looks that fit well and express your style
• Inspiring articles on couture methods, quilting, embellishment, and textile arts
• Contemporary garment patterns tested and reviewed by Threads editors and experienced sewists

Demographics

• 64 Average age
• 97% Female
• $175k Household income
• $581k Average home value
• 98% are intermediate or above skill level
• $2,441 Average spent per year on sewing related activities

The Home Group of Active Interest Media offers a diverse group of prospects that are active, passionate & responsive.

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