Fine Homebuilding Mailing List

For over 40 years Fine Homebuilding has been dedicated to Helping Pros Succeed and is the most trusted and authoritative resource for the residential construction and remodeling industry. Coined The essential guide to home design, renovation, and construction.

SEGMENTS COUNTS THROUGH 04/30/2025
33,721 TOTAL UNIVERSE / BASE RATE $110.00/M
 25,028 12 MONTH ACTIVE SUBSCRIBERS     + $7.00/M
 14,012 6 MONTH ACTIVE SUBSCRIBERS     + $11.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $75.00/M
  INSURANCE RATE     $75.00/M
  NON RECIPROCAL CHARGE     + $20.00/M
DESCRIPTION
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Part of Active Interest Media’s Home Group, Fine Homebuildingis the go-to resource for those interested in the craft and science of building and remodeling quality homes. They partner with the most qualified builders and designers to share best practices, expert how-to advice, and design inspiration. An exceptional community of progressive builders, designers, and homeowners share a commitment to the preservation of craftsmanship and the advancement of home performance and building science and the go-to resource for builders and remodelers.

 

Dedicated to Helping Pros Succeed Fine Homebuilding is the most trusted and authoritative resource for the residential construction and remodeling industry. We source our content from the job sites and design offices of the most qualified and talented builders and designers in the industry to empower a global workforce with the ability to create the most advanced homes possible.

 

Fine Homebuilding delivers a responsive community of Professional tradesmen • Industry influencers • Forward-thinking companies who are passionate about their profession. From architects, designers, contractors, and custom home builders.

A mature, primarily male audience of professionals and non-professionals, with an above average income ($182,000) they are prime targets for commercial offers including: home improvement, woodworking products, tools, insurance, general merchandise, and services.

Every issue of Fine Homebuilding magazine includes:

  • Reader-submitted tips & techniques
  • Tools & gear reviewed and tested by editors
  • Ask the Experts - building questions answered by experts in their trades, including carpenters, electricians, plumbers, and designers
  • In-depth articles, up-close photography, and detailed illustrations
  • Expert how-to straight from the jobsite

 

Demographics

  • 58 average age
  • 87% male
  • $182K average household income
  • $690K average home market value
  • 37% architects/designers , 35% custom home builders , 44% general contractors ,35% remodeling contractors
  • 3 hours spent reading each issue
  • 92% of FHB readers read every issue/82% save their issues
  • 68% building professionals, 67% business owners
  • 85% involved in the specification of products or materials

 

 

 

The Home Group of Active Interest Media offers a diverse group of prospects that are active, passionate & responsive.

 

Please inquire on available enhancements

 

MI, RI, IL, ARE OMITTED FROM ALL LIST ORDERS

ORDERING INSTRUCTIONS
POPULARITY: 97
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 11% FEMALE 87% MALE  
SPENDING: $39.95 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $21.00/M
12 MONTH HOTLINE   $7.00/M
3 MONTH HOTLINE   $16.00/M
6 MONTH HOTLINE   $11.00/M
CHANGE OF ADDRESS   $16.00/M
GENDER/SEX   $10.00/M
GIFT GIVERS   $12.00/M
LIFESTYLE   $16.00/M
NON RECIPROCAL FEE   $20.00/M
PAID   $12.00/M
RENEWALS   $16.00/M
SCF / ZIP / STATE   $10.00/M
SOURCE   $12.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $65.00/F
FTP  $65.00/F
ZIP TAPE  $35.00/F
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